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Club MTV (British and Irish TV channel)

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Club MTV
CountryUnited Kingdom and Ireland
Broadcast areaUnited Kingdom and Ireland
NetworkMTV
Programming
Language(s)English
Picture format576i 16:9 SDTV
Ownership
OwnerViacomCBS Networks UK & Australia
Sister channels
History
Launched20 April 2001; 23 years ago (20 April 2001)
Closed20 July 2020; 4 years ago (20 July 2020)
Former namesMTV Dance (2001–2018)
Links
Website(at time of closure) mtv.co.uk/club-mtv

Club MTV was a 24-hour electronic dance music channel operated by ViacomCBS Networks UK & Australia launched on 20 April 2001.[1] Available in the United Kingdom and Ireland on subscription satellite and digital television services. The channel played dance, EDM, trance, house, rave, club, Eurodance and sometimes urban music.

The channel closed on 20 July 2020.

Concept and expansion

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MTV Dance originally started out as a night-time programming slot on the now defunct digital music channel MTV Extra. It was on air each night from 7pm until the following morning.

On 3 September 2001, The strand expanded to become a standalone music channel broadcast on Sky in both the United Kingdom and Ireland, where it initially timeshared with the Nick Jr. Channel every evening between 19:00 and 06:00. The sharing of a stream subsequently ended; since 13 August 2002 MTV Dance has broadcast as a 24-hour music channel.

MTV Dance began broadcasting in widescreen on 6 March 2012.

Expansion around Europe

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Main article: Club MTV (European TV channel)

On 7 March 2008, MTV Dance increased its presence around Europe, when MTV Networks Europe replaced the Europe-wide feed of MTV Base with a similar feed of MTV Dance.

From 10 January 2011 a feed of the MTV Dance channel launched in Italy on Sky Italia, replacing MTV Pulse. In 2014, MTV Dance, as well as MTV Rocks and MTV Hits started broadcasting European versions, without commercials or teleshopping. MTV Dance Europe was rebranded as Club MTV in June 2020.

Expansion into Australia

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Main article: Club MTV (Australian TV channel)

VIMN launched the channel in Australia on 3 December 2013 as MTV Dance Australia, it shows the same programmes from the UK version, then rebranded as Club MTV in 2020.

Closure

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This channel, along with its sister channels MTV OMG and MTV Rocks closed on 20 July 2020, with a chart based on the channel's former content airing on MTV Base.[2] "High on Life" by Martin Garrix featuring Bonn was the last music video played on the channel.

MTV Dance Europe was later rebranded as the European version of Club MTV in June 2020, as was the Australian version a month later.

Logos

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  • MTV Dance logo used 1 March 2010 to 1 July 2011.
    MTV Dance logo used 1 March 2010 to 1 July 2011.
  • MTV Dance logo used 1 July 2011 to 1 October 2013.
    MTV Dance logo used 1 July 2011 to 1 October 2013.
  • MTV Dance logo used 1 October 2013 to 5 April 2017.
    MTV Dance logo used 1 October 2013 to 5 April 2017.
  • MTV Dance logo used 5 April 2017 to 23 May 2018.
    MTV Dance logo used 5 April 2017 to 23 May 2018.
  • Final logo as Club MTV from 23 May 2018 to 20 July 2020.
    Final logo as Club MTV from 23 May 2018 to 20 July 2020.

References

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  1. ^ "New launch Club MTV goes live". Broadband TV News. 23 May 2018. Retrieved 9 April 2020.
  2. ^ Wilkes, Neil (13 July 2020). "MTV to close three UK channels next week". Media Mole. Archived from the original on 30 August 2020. Retrieved 13 July 2020.
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